your missionOver the years, partnerships have been one of the most powerful and capital-efficient channels for our business.
From a historical base of 192 interested leads generated through partner introductions and referrals — resulting in 19 past customers and 4 active customers, including a publicly traded company acquired through our Remote.com partnership — we know this motion works.As Partnerships Manager, You will own and scale this engine.
This is a builder
role: starting from a strong foundation of informal relationships and past wins, you will formalize and grow two distinct partnership pipelines — Commercial and Marketing — that together drive revenue, brand visibility, and long-term strategic positioning.Business Context & Partnership ModelOur partnerships have historically operated across two value streams:Commercial Partnerships — Revenue & Lead GenerationThe commercial partnerships model is straightforward: we work with organisations whose clients or members are likely to need our services, and we structure introductions, referrals (paid and unpaid), and co-selling arrangements.
Partners act as a trusted channel into qualified networks — shortening our sales cycle and increasing close rates because leads arrive with built-in credibility.The Remote.com partnership is a strong proof point: it brought us a publicly traded company as a customer.
The next phase is about systematising what worked, identifying more partners in adjacent categories, and making the pipeline predictable.Target commercial partner categories include:Business accelerators and startup programmesAccounting and financial advisory firms that can refer their clients to usNetworks similar to YPO, StartX, YCVenture capital and investor networksCapital providers and debt financing firmsDue diligence and compliance consultanciesCompanies specialising in remote talent and distributed workforce solutionsProviders of complementary services (HR tech, legal, payroll, etc.)Secondary Priority: Marketing Partnerships — Brand Credibility & PresenceMarketing partnerships operate on a different logic: they increase our surface area in the market and make our brand, our people, and our clients visible to audiences we do not yet reach.
These are not primarily revenue drivers in the short term — they are credibility and distribution plays that compound over time.Outcomes we are building toward include being featured as a brand across relevant media and communities, placing our people as recognised voices in our space, and amplifying client success stories to attract similar profiles.Target outcomes from marketing partnerships include:Guest appearances on podcasts, panels, and webinarsGuest posts and bylines in industry publicationsInterviews and editorial featuresBacklinks from credible, high-authority websitesBeing featured in industry events and conference programmesProviding expert quotes to journalists and content creatorsSecuring referrals and testimonials from partners and clientsIndexing as a recognised brand across directories, lists, and ecosystem mapsShowcasing our activities, talent, and client outcomes in partner contentYour ResponsibilitiesPipeline Development & Partner ManagementDesign and build two structured partnership pipelines: Commercial and Marketing, each with defined target profiles, outreach processes, and success metricsIdentify, research, and evaluate potential partners that align with our strategic vision and customer profileOwn the full partner lifecycle: from first contact and qualification through to activation, launch, and ongoing relationship managementServe as the primary point of contact for all partners, representing our brand with consistency and credibilityMaintain a live pipeline view with clear stages, statuses, and expected outcomesCommercial Partnership ExecutionDevelop commercial partnership structures including referral agreements, co-selling arrangements, and revenue-sharing models (both paid and non-paid)Build relationships with accelerators, VCs, accounting firms, capital providers, due diligence consultancies, and complementary service providersDrive lead flow from partners: introductions, warm referrals, and joint outreachTrack partner-sourced revenue and contribution to overall pipeline with clear attributionMarketing Partnership ExecutionSecure guest appearance slots on relevant podcasts, webinars, panels, and eventsPlace guest posts, bylines, and editorial features in key publications and media outletsBuild backlink and co-marketing relationships with high-authority websites in our spaceGenerate testimonials, referrals, and case study opportunities from client and partner networksEnsure the company, our people, and our clients are represented and indexed across relevant ecosystem directories and featured listsProduct Innovation & Market IntelligenceStay informed about market trends, emerging technologies, and shifts in our competitive landscape to identify new partnership opportunitiesWork closely with Product Management to surface partner needs, prioritise capabilities that increase partner and customer value, and help partners build deeper solutions on top of our platformAct as a feedback loop between the market and internal teams — surfacing what partners are hearing from their clients and what opportunities we are not yet capturingyour profileProven ability to build relationships and manage external stakeholders with professionalism and long-term thinkingExperience in partnerships, business development, or a client-facing growth roleCommercial mindset: comfortable discussing revenue, deal structures, and partner economicsStrong written and verbal communication skills — able to represent the company credibly to senior counterpartsSelf-directed and organised: capable of managing multiple conversations and workstreams without close oversightFamiliarity with SaaS, HR tech, remote work, or B2B services is a strong plusExisting network in relevant spaces (accelerators, VC, accounting, media) is a meaningful Originally posted on Himalayas
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